Saturday, August 7, 2010

FUJIFILM BRINGS FP-100B 4X5 BLACK AND WHITE INSTANT FILM TO US MARKET

Valhalla, NY, September 29, 2009 – FUJIIFLM U.S.A., Inc today announced the availability of Fujifilm FP-100B 4x5 black and white peel-apart sheet film to the US market. Used by many professional and commercial large format photographers, the availability of FP-100B 4x5 instant film provides a practical proofing and testing solution to check light, depth and overall composition when shooting.
“Fujifilm recognizes that there is a need for black and white instant 4x5 film in niche markets such as large format imaging,” said Kayce Baker, director of marketing, Pro Markets, Imaging Division, FUJIFILM U.S.A, Inc. “As long as there is a need in the U.S. marketplace for instant film, Fujifilm hopes to supply it.”
For more information, please contact:

Lauren Restuccia
Fujifilm
914-789-8329
lauren_restuccia@fujifilm.com


Article continues here

example of our test of this film here

14 comments:

Paul said...
This comment has been removed by the author.
Bob Crowley said...

I have been told that Dirk Rosler's posting was in error. Though I don't know him or Japan Exposures, and have no knowledge of their direct access to Fujifilm's organization or people, it seems that previously there have been "announcements" of this type that were either unclear, untrue, or inaccurate. If you read the rest of the thread on Filmwasters you will see it refuted.

I can obviously see the date of the release, less than one year ago. Few reputable companies would make such a release and reverse it so rapidly unless something precipitous forced it. One can only speculate about such things in the absence of actual information.

But it is very clear to us, and to retailers, that Fujifilm's sale of instant packfilms, now that North American customers have finally had access, are on the increase. Probably, the increase in demand is dramatic and perhaps not well planned for at the production level.

It is certainly clear to me that only a small fraction of potential US users of Fujifilm instant packfilm are aware of its existence, let alone its superior tecnical image quality compared to previous attempts by Old Pol.

Message boards are unreliable in my view and prone to conclusory statements.

Please talk with the Fujifilm people directly - they are willing and eager to hear from customers who purchase these materials, and it is also important for you to share your results, perhaps here if you so desire, so that others will know the reasons, if any, to continue production.

Anonymous said...

That is Fuji's MOST RECENT press release. Until you see another from FUJI, I assume it to be correct, not some chat room.

Bob - do you kknow of other word from them?

Paul said...
This comment has been removed by the author.
Bob Crowley said...

Who knows? A confused marketplace does not make for steady sales. If people think something might not be around, they are unwilling to invest their time in learning how to use it.

Fortunately, we have made that investment for you, here. All you gotta do now is buy it and use it!

I've never tried translate in Japanese. Maybe I should translate this blog into Japanese.

Anonymous said...

This film has been discontinued in the US market due to POOR sales.

Bob Crowley said...

Hello Anon

Who are you?

I would be interested in knowing where you get your info, as it would help me decide if I want to stock up or not.

Why would Fujifilm do a 180 in less than 12 months? It makes little sense to launch a product, then back off before people even know it exists.

Thanks

Anonymous said...

It will be considered shameful in Japan society, lose face, be shamed, to praise one thing, then another day to say no, it was wrong.

Anonymous said...

ALL FILM HAS BEEN DISCONTINUED. HAVE A NICE DAY.

Anonymous said...

I spoke to fuji's professional film department the other day and the film has definitely been discontinued.

sorry but its true fp100b45 is no more

Bob Crowley said...

Fuji's professional film department is in Japan. Who did you speak to, and who are you?

Anonymous said...

this back ordered at unique photo who is accepting orders I see it on ebay also.

Anonymous said...

now it is gone from unique, so I guess that's it.

Bob Crowley said...

Yup, ANON, you were right. How about some FP-3000B45? That would be very nice